NEWS: NCAA XC All-American Jadyn Keeler Signs NIL Deal With Adidas

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Written by Aimee Morganti, edits & additional commentary via Garrett Zatlin

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North Dakota's Jadyn Keeler, a 26th place All-American from the 2025 cross country season, has inked a "Name, Image & Likeness" (NIL) deal with Adidas. The Canadian distance star announced the signing via Instagram on Friday.

Keeler joins Adidas’ star-studded NIL roster which includes NC State’s Hannah Gapes, NC State's Angelina Napoleon, NC State's Grace Hartman, Penn State’s Handal Roban and South Carolina’s Jaouad Khchina, among others.

In her announcement post via Instagram, Jadyn Keeler stated...

“I’m thrilled to announce my NIL partnership with Adidas! So grateful for the opportunity to represent a brand that I truly believe in and have relied on in my training the past 5 years. Thank you to everyone who has supported me in this process and in my running journey, especially 3milesports! Proud to take my next strides in the Three Stripe Life!”

At the 2025 NCAA XC Championships, Keeler secured her first All-American accolade with a 26th place finish. That same season, Keeler also won the 2025 edition of the Roy Griak Invitational.

The North Dakota distance star has qualified for the national meet on three other occasions.

Keeler finished 10th place over 5000 meters in a time of 15:31 at her first-ever NCAA Indoor Championship (in 2025). The Canadian also took 16th place over 10,000 meters at the NCAA Outdoor Championships, also in 2025. Recently, she competed at the 2026 indoor national meet where she earned a 12th place finish over 5000 meters.

Jadyn Keeler competing at the NCAA XC Championships // Photo via Andrew LeMay

Jadyn Keeler is 10-time Summit League champion between the mile, the 3000 meters, the 3000-meter steeplechase, the 5000 meters, the 10,000 meters and in cross country from 2024 to 2026.

Nationally, she holds two U23 Canadian records between the indoor 5000 meters and the 10,000 meters on the outdoor oval. Keeler holds a personal best of 15:14.76 at the 2025 Boston U. Season Opener. However, maybe more importantly, the North Dakota standout recently posted a time of 31:56.03 at the 2026 Stanford Invitational. In doing so, she bettered her own Canadian U23 record and now sits at NCAA #19 all-time in the event.

Internationally, Jadyn Keeler was the 2025 Pan American Junior Games champion over 10,000 meters as well as the runner-up finisher over 5000 meters.